The marketing landscape is rapidly shifting towards digital, leading people to establish an online presence for their businesses through websites, social media accounts or advertisements, all to reach more potential customers and increase their revenue.
Thus, digital marketing – the practice of using digital technologies to promote one’s products and services – becomes necessary to run a business.
Therefore, digital marketing jobs are gaining popularity. However, people interested in these jobs do not always know where to start.
We’re going to introduce you to the 11 most popular jobs in digital marketing, detailing their requirements and job descriptions.
To help you prepare for a career in digital marketing, we’ll also list some tips, tricks, and resources to use and some basic digital marketing concepts to know.
The 11 most popular jobs in digital marketing
There are many careers and opportunities in the digital marketing sector, each with its own requirements and areas of expertise.
This section presents a list of 11 of the most popular jobs in the field of digital marketing, selected by our experts.
Social Media Coordinator
Requirements: Bachelor’s degree and/or involvement in showcasing or a related field, amazing composing and communication aptitudes, in-depth information of social media apparatuses and stages, essential information of SEO and capability in graphic design applications.
The social media coordinator or social media manager is responsible for managing the company’s accounts on the various social networks and strengthening its presence on these platforms. He develops an editorial calendar and creates content for the various social platforms.
In collaboration with the marketing and sales departments, the coordinator ensures the promotion of the company’s products and services on the various social channels, following the company’s marketing strategy.
The social media coordinator is also responsible for monitoring marketing and social media trends to ensure the company stays up to date and in line with market trends. They look out for social media opportunities to build brand awareness.
Additionally, he is responsible for driving engagement by responding to fan comments and messages. He monitors content performance metrics and organizes social campaigns or partnerships with influencers.
In short, the coordinator builds brand awareness and public trust in the brand through social media, with the aim of driving more traffic to the website or online store and increasing sales.
Graphic designer
Requirements: Education and/or experience in graphic design or related fields, strong sense of layout and color composition, proficiency in graphic design applications, and extensive portfolio of design work.
Graphic designers are responsible for designing and combining graphic and text elements for various content produced by a company or brand. This includes flyers, posters, social media posts, banners, logos , emails, physical product packaging, and images for the sale of digital products.
Graphic designers must maintain a consistent brand image while providing variety across all graphic designs. They must also ensure that designs adhere to company design templates and guidelines, including fonts and colors. Specific colors and typography are often associated with certain brands.
Like designers in general, graphic designers must have a keen sense of layout and color composition to produce visually appealing, high-quality graphics.
Communication is also of paramount importance, as the designer must understand the creative vision of the client or company.
UI/UX Designer
Requirements : Education and/or experience in user interface/user experience (UI/UX) design or related fields, proficiency in graphic design applications, proficiency in using web development applications and languages, understanding of user research and testing methodologies, comprehensive portfolio of UI/UX design work.
As the name suggests, the responsibilities of a UI/UX designer consist of user interface (UI) design and user experience (UX) design tasks .
User experience designers create and improve user interaction with a digital or physical product or service.
They focus on making the experience of using a product or service as simple, efficient and enjoyable as possible.
The products or services are varied and span many different industries. They can design websites , cars, vending machines, cell phones, etc.
Some of their responsibilities may include conducting research on user behavior and demographics, conducting competitive analysis, creating user flowcharts, creating product prototypes, and testing products on users.
At the same time, user interface design is closely related to user experience design. Often, it is even considered its subcategory.
While user experience design can be applied to physical or digital products, user interface design is only applied to digital products. Specifically, it focuses on the ways in which users control or interact with products. Think of the user interface of a mobile app or a website.
The work of user interface designers includes typography, imagery, icons, buttons, colors, and responsive design. Designers aim to produce not only an intuitive and interactive interface, but also a visually appealing one.
A user interface designer may also be responsible for conducting competitive design research to gain inspiration for a website or app design, analyzing users, creating user interface prototypes, testing the user interface, and adapting the visual design to different screen sizes.
Ultimately, both UI designers and UI designers work with a human-centered approach, putting the user’s needs first.
SEO Specialist
Requirements: Bachelor’s degree and/or experience in marketing, IT or similar fields, proficiency in SEO and marketing analytics best practices, platforms and tools.
A search engine optimization (SEO) specialist researches, analyzes, and implements SEO best practices for company websites. SEO is a crucial aspect of digital marketing, helping to maximize brand visibility and customer reach.
SEO specialists focus on developing ideal strategies for on-page, off-page, and technical optimization. They must also know many SEO strategies and tips that are compatible with various content management systems .
For example, some SEO tips for WordPress include keyword research, adjusting permalink structure, and installing a WordPress SEO plugin.
Other tasks of SEO specialists include conversion rate optimization, link building, tracking website traffic , as well as monitoring industry trends and search engine results page rankings.
They also often work closely with web development and content teams to develop SEO-friendly site design, architecture, and content. For example, search engines prefer websites with responsive design and content that contains relevant keywords and header tags.
In short, SEO specialists help optimize the design and content of the company’s website so that search engines can crawl, interpret, and index it effectively.
This will help the company’s website and web pages rank higher in search engine results pages, allowing more people to see and click on them.
Data Analyst
Requirements : Bachelor’s degree in statistics, marketing or related field, in-depth knowledge of data extraction, storage and visualization, proficiency in advanced Microsoft Excel, programming languages, SQL databases and database query languages.
A data analyst’s job is to collect, clean, process, and analyze data to solve problems and answer questions.
The analyst translates raw marketing analytics into easy-to-understand data visualization dashboards, which are then transformed into actionable actions for business decision-makers.
Data analysts use computer programs and statistical tools to accomplish their tasks, such as collecting and cleaning data, maintaining databases, highlighting trends, patterns, and correlations in data sets, creating reports, and visualizing data.
They conduct market research, identify key trends and patterns, interpret the data and communicate the results to the marketing team to develop new and improved marketing strategies.
For example, data analysts can create a pie chart to explain the demographics of the brand’s customers. To collect customer data, they can use analytical tools such as Google Analytics.
By analyzing key trends and visualizing data, data analysts show what’s working and what’s not, helping the business adapt and improve strategic planning for better marketing results.
Web developer
Requirements : Experience and proficiency in required programming languages and applications, in-depth understanding of code libraries and database systems, comprehensive web developer portfolio .
Web developers design and build websites through coding. While a background in computer science or a related field is good, experience in programming and web development is more important, especially since anyone can learn to code for free .
There are three main types of web developers: front-end, back-end, and full-stack.
Front-end web developers are responsible for client-side web development, creating the user-facing portion of websites. These developers focus more on the user experience, creating elements that site visitors interact with, such as navigation menus and contact forms.
Back-end web developers focus on server-side web development and are responsible for implementing the technology that powers the front-end. They facilitate communication between the website’s server, application, and database by coding components such as web services and APIs.
Full-stack developers are web developers capable of performing front-end and back-end web development.
Although they are similar, front-end development and back-end development often require different skills. The skills required for a web developer position can also vary depending on the company.
For example, front-end developers must be proficient in the three main programming languages: HTML, CSS, and JavaScript. They must also be proficient in using frameworks such as Bootstrap and AngularJS.
On the other hand, back-end developers must be proficient in server-side programming languages such as PHP , Python , and Ruby .
They must also operate back-end database systems such as MySQL and often need to be familiar with PHP frameworks and version control systems.
Additionally, full-time web developers are often also responsible for website maintenance. This includes maintaining the speed and security of the site, as well as researching and testing any site elements before implementing them on the actual website.
Discover in this video tutorial from the Hostinger Academy the complete process for learning to code, choosing your language, tools, and training.
Email Marketing Specialist
Requirements : Bachelor’s degree and/or experience in marketing or related field, strong knowledge of email marketing and A/B testing best practices, writing skills, proficiency in email automation software and analytics tools.
An email marketer markets the company or brand by sending emails to customers who have signed up for the company’s newsletter. The emails contain digital marketing campaigns informing customers about the company’s offers, promotions, and updates.
In email marketing, the digital marketer uses email automation software to send email blasts or newsletters to increase brand awareness and nurture leads. This process is similar to the basic email marketing services offered by WordPress newsletter plugins.
In addition to sending emails, they are also often responsible for developing the content of the email marketing campaign. They write the ad copy, work closely with graphic designers to create a visually pleasing campaign, and proofread the content before sending it.
In addition, they conduct market research to better understand customer needs and monitor the performance of different email campaigns. By taking note of the effectiveness of each campaign, specialists use this data to develop better future campaigns.
Other marketing tasks they may perform include compiling, storing, and cleaning email lists, tracking emails, and even interacting directly with customers via email.
Product Marketing Specialist
Requirements : Bachelor’s degree in marketing or related field, product management and marketing experience, product writing, proofreading and storytelling skills, knowledge of competitive analysis, user research and product data analysis.
A product marketer is responsible for marketing a specific product or product category.
Product marketers focus on conducting market research and competitive analysis to develop effective go-to-market strategies, such as cross-selling, up-selling, and market penetration.
They use research data containing variables such as pricing, distribution, and customer segmentation to create better campaigns for new product launches. Specialists also track industry trends to ensure products and marketing materials remain relevant.
Together with the product management and PR teams, they develop appropriate narratives and modify the product roadmap with the product management and PR teams. They think about the most effective way to communicate the best qualities of the product to its target audience.
In addition to marketing new products, product marketers are often responsible for creating campaigns for existing products to ensure customers continue to use those products.
They also collaborate with other marketing departments to maintain a consistent brand voice across different marketing campaigns, such as product launch and promotion events, paid online advertising, and product promotions and offers sent to customers via email.
Paid Marketing Specialist
Requirements : Bachelor’s degree and/or experience in marketing or related fields, familiarity with search engine marketing and social media advertising programs, budget management skills, good knowledge of Google Analytics, proficiency in Microsoft Excel.
Paid marketers create, manage, and optimize a company or brand’s paid digital marketing campaigns.
These specialists use many paid online marketing channels as part of their work.
They display advertisements on search engine results pages. These paid ads usually fall into the category of pay-per-click ads, which means that the company only has to pay when someone clicks on the displayed ad.
Another method is to purchase paid social advertising, by running ads on third-party social platforms, such as Facebook Ads and LinkedIn Ads .
Additionally, they pay for display ads through programs such as Google Ads to show ads on spaces surrounding the main content on various websites working with programs such as Google AdSense .
Some companies also want their paid marketers to start using affiliate marketing , a partnership system in which selected individuals or organizations receive commissions to promote the company’s products or services.
Specialists also focus on tracking the budget of paid marketing campaigns and analyzing performance by monitoring factors such as ROI, traffic, total reach, and click-through and conversion rates.
To stay ahead of the curve, they monitor and stay updated on industry trends and other competitors in the market.
The marketing data collected from all tracking and analysis is then shared with relevant stakeholders and used to decide on content planning, marketing strategy, and overall campaign optimization.
Content writer
Requirements : Bachelor’s degree in marketing, communications or related field, experience in writing or digital content writing, good understanding of SEO best practices, strong writing skills, basic knowledge of CMS.
A content writer or web writer creates content to increase brand or business awareness. This content comes in various forms, such as blog posts, articles, social media posts, and marketing copy displayed on the company’s website, all to attract potential customers.
Content writers research industry topics and create content based on that data. After writing drafts, they work closely with the writers on their content team to proofread and polish the content. Together, they correct any spelling and grammar errors and improve readability.
In addition to ensuring that the text is free of typos, the content writer must also follow the content team’s guidelines that dictate voice, tone, style, and language.
SEO is another essential aspect of digital content writing. Writers must understand the basic techniques of blog SEO and implement them in their writing. These include keyword research, proper use of titles, link building, title tags, and meta descriptions.
Typically, businesses also want media content to accompany the text in order to grab people’s attention and avoid boring content. To address this aspect, copywriters collaborate with graphic designers to provide media content that accompanies their writing.
Content writers tasked with creating blog posts or articles should also be familiar with the best content management systems (CMS), as this is how website content is typically published.
Becoming a content writer gives you the opportunity to start your own blog , which is one of the most profitable side hustles online. Many bloggers even start blogging full-time because there are so many opportunities to make money blogging.
Digital Marketing Manager
Requirements : Bachelor’s degree and/or experience in marketing or related fields, working knowledge of SEO, copywriting, paid and unpaid marketing campaigns, social media, web analytics, and HTML, CSS, and JavaScript programming languages.
Compared to the previous jobs we talked about, a digital marketing manager or a digital project manager is a jack of all trades.
Depending on the size of the company, the marketing manager may be responsible for carrying out digital marketing tasks or overseeing the work of a digital marketing team.
The manager should be familiar with various aspects of digital marketing, such as SEO, paid and unpaid campaigns, newsletters, blog posts, marketing copy, affiliate marketing, tracking and analyzing marketing performance data, and online presence.
Small businesses can expect a digital marketing manager to handle all digital marketing responsibilities on a smaller and less in-depth scale. The marketing manager may handle planning, creating, and publishing various marketing materials on different platforms.
Larger companies with many specialist divisions may require the CMO to monitor the progress of digital marketing teams, ensuring that all divisions are working together seamlessly and effectively, within pre-agreed budgets and deadlines.
In short, regardless of scale, digital marketers need to understand and track all of the marketing tasks covered by most of the roles we’ve discussed, from the responsibilities of a social media manager to the tasks of a content manager or digital content writer.
Conclusion
Jobs in digital marketing are gaining popularity as digital marketing is an integral part of running a business.
For people who are passionate about design, aesthetics, and user experience, we recommend pursuing a career as a graphic designer, UI/UX designer, or web developer. If you enjoy working with numbers, try pursuing positions as a data analyst or paid marketer. For those whose expertise lies in writing and content creation, we recommend working as a content writer, email marketer, SEO specialist, or social media coordinator. These roles are essential in any top digital marketing company, ensuring a well-rounded team that can drive success in the digital landscape.
Finally, people who are skilled in project management and interested in jobs with diverse responsibilities should opt for a career as a product marketing specialist or digital marketing manager .
Along with naming the 11 types of digital marketing jobs, we also discussed the popularity of digital marketing today.
The ongoing process of moving towards a more digital world – big data, artificial intelligence, e-commerce – and the increasingly popular flexible and remote working culture mean that careers in digital marketing are likely to stay, at least for the foreseeable future.
There are many ways to prepare for a career in digital marketing, even without a college degree, including:
Sign up for digital marketing courses and bootcamps
Create your own website
Take advantage of free digital marketing tools
Find an internship in digital marketing
Try Freelancing
Through these resources, people can learn the fundamentals of digital marketing, such as search engine optimization, email marketing, social media marketing, paid marketing, and data analysis.